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Agency Search

Agency Search Roth Observatory’s pitch consultants will find the best agencies for you wherever in the world you go to market.

Selecting communications partners is one of the most important decisions a marketer makes. Roth Observatory’s rigorous search and selection process provides marketers with both a qualitative and quantitative framework to review current and prospective agency partners.

A global team of category experts

Our consultants in eleven countries around the world have been running successful pitches for our clients for over 25 years – so we’ve probably experienced every scenario that you might be facing. We offer a seamless search and selection service regardless of location, leveraging our collective knowledge and experience.

Our approach identifies and matches your needs with agency capabilities, culture and location. It maintains objectivity, saves valuable management time and provides a framework for an appropriate compensation structure.

Impartial, experienced advisors and facilitators

Roth Observatory makes a difference to your agency search and selection because:

  • We accept no fees from agencies, to ensure we act in your best interests at all times.
  • Our unparalleled understanding of the local, regional and global agency landscape means we get you to the strongest set of agency candidates fast.
  • We organise and run the entire pitch process – so you can focus on your day job.
  • Using our proprietary Alignment Comparator™ tool we ensure all stakeholders align and agree on what they need from their agency partner.
  • We screen contenders on both capabilities and chemistry.
  • We work with you to develop a communications brief that meets your business objectives – the vast majority of the winning pitch proposals generated through the Roth Observatory process are produced and used by the client.
  • We benchmark fees and resources, and partner with your procurement professionals on fee negotiations, or lead those negotiations as required.
  • We facilitate the final decision-making process through bespoke scorecards.
  • We help on-board your new agency to ensure effective working practices right from the start.

Roth Observatory’s rigorous search and selection process designed to get you to market fast:


Our search and selection process systematically reduces a broad list of candidate agencies to identify the best fit for you in term of credentials, experience and chemistry.

With a focus on usable results the vast majority of strategic and creative work generated during a Roth Observatory review is produced and used.

Our approach has been proven over time and against a full range of clients, locations, categories and agency disciplines from ATL to digital, PR and beyond.

We can tailor our approach without sacrificing quality of the process or results.
For more information please click to contact us.